Showing posts with label economy. Show all posts
Showing posts with label economy. Show all posts

Saturday, March 21, 2009

Of This Much I Am Sure

Next week, my co-worker at Muse Music, Becca is leaving to go on a mission. As I contemplated all of the things that can change (or not change) in 18 months, I told her what I thought the world might be like when she gets home.

I told her that with the current economic crisis, she's leaving the "real world" at a perfect time. For a year and a half, she won't have to worry about a job. With any luck, by the time she gets home, everything will be back to normal and she can pick up where she left off as if nothing happened.

I told her some things will never change, especially in Provo: In 2011 we will STILL call it Beto's (even though they changed their name to Rancherito's like 2 years ago) and BYU students will ALWAYS call it "The Muse".

Saturday, November 22, 2008

McNopoly

I haven't been all that affected by the recent financial crisis in the U.S., so I've had a hard time buying into all the hype about it in the news. I have friends that have been laid off. Even the workload at my job slowed down over the past couple months. But as long as I continue to work at a job I am blatantly over-qualified for, there will always be outbound phone calls for this big fish to make at the small pond that is BRG Research.

I have been oblivious to the hard times that most Americans are apparantly facing. Maybe I'm spoiled; maybe I just have been living within my means all along so the pinch isn't as tight.

Well, that all changed today, after I was asked to pay $1.19 for a Double Cheeseburger at McDonalds.

The McDonalds Double Cheeseburger has been not only the salient feature of the Dollar Menu, but also the de facto U.S. currency of this decade. Gas prices may fluctuate, but I can set my watch to the Double Cheeseburger being a dollar.

Some people's consumer confidence was shot when they actually found themselves questioning whether they really need a new $200 coffeemaker at Linens 'n Things instead of just impulsively buying it. (see Michael Kinsley's November 14th NY Times Op-Ed)

Such pointless purchases were never a temptation for me. This was my crisis of confidence: paying an extra 20 cents for a Double Cheeseburger.

Now, I should have ponied up and sprung for the sandwich. Surely I already have more stuff than I need, and it should be my patriotic duty to pay $1.19 for a McDonalds Double Cheeseburger and stimulate the economy. But I just couldn't bring myself to do it, out of principle.

It's like the time last year when I called 5 Buck Pizza only to be informed that all of their pizzas now started at $6.99. Upon hearing my obvious question: "Are you still gonna be called 5 Buck Pizza?" they had the nerve to tell me that they in fact would. I thanked them for their time and hung up the phone, and have never called them back since.

I recently read that McDonalds is one of the most recession-proof businesses in America. If they want to stay that way, they need the Dollar Menu now more than ever. Or better yet, remember in the late 90's when they had those 39 cent cheeseburger Wednesdays? If they still had that offer, McDonalds would be the 21st century soup kitchen.

By the way, as a side note, the McDonalds guilty of this heinous $1.19 charge is the Orem, UT, Center St. restaurant. I usually try to avoid this one, but they offer the $1 Breakfast Burritos all day, so I couldn't resist.

Incidentally, any McDonald's that charges 25 cents for water, such as the one on University Parkway in Orem, will never make it through a recession. Especially when cheapskates like me are practicing business-as-usual thrift.


Wednesday, October 8, 2008

What "Main St." Are YOU Talking About?

With the onset of tough economic times, we've all heard a lot about "Main Street" in the news recently. This is of course a euphemism for the antithesis of "Wall Street", but I don't think it's a very accurate one.

In the Main St./Wall St. analogy, Main Street is supposed to represent ordinary Americans, small businesses, and the focal point of small town life. The person who came up with this analogy obviously hasn't spent much time on a Main Street over the past decade.

All of the small town Main Streets I have seen have much more to do with the past than the present. They are like real-life 20th century museums, and are usually associated with words like "historic" or "preservation".

Most contain at least two of these things:

-An antique shop(pe)
-An out-of-business (or at least soon-to-be) old school movie theat(re), usually called something like The Roxy or The Avalon
-A used bookstore, or
-A cafe/coffee shop/diner

Most of these establishments cater to hipsters, intellectuals, and the elderly (not included on the list: Vintage clothing stores, which cater to all three). This is hardly a random sampling of "average" Americans.

Might I suggest a better buzz-analogy for Cable News pundits to use in describing their overly black-and-white telling of the economic crisis:

Wall Street vs. Wal-Mart

Wal-Mart is a much more accurate metaphor for average Americans, and it has little or nothing to do with Main Street. Wal-Mart stores are conveniently placed at, what sometimes appears to be, every other freeway exit. This is appropriate, since the freeway is probably the closest thing to a 21st century geographic equivalent of the classic Main Street.

Besides, what better symbol of gas-guzzling and buying-way-more-stuff-than-we-need (while crying poverty) than a big box store within earshot of a 5 lane interstate highway? THAT is the American Way.

Monday, June 16, 2008

Pump It Up

"Pump it up, when you don't really need it
Pump it up, until you can feel it"

-Elvis Costello

Well, it's summertime again, and you know what that means: everybody's freaking out about gas prices again! Plus, it's an election year, so times all that hype by, like 4, and you have enough talking heads making talking points on the subject to create a nauseating montage.

In talking about an issue like gas prices, I'm always fascinated how people are always so quick to talk about these big, outlandish schemes they have little to no control over to lower fuel prices, while ignoring the little things that we could each do every day to ween ourselves off of our addiction to oil. Simply driving our cars less is literally the only thing we could do right this second to both save money and decrease the demand for oil, but it seems to be the last thing on anyone's mind.

Domestic drilling and alternative fuel sources are great ideas, but they are logistically complex solutions that no one can seem to agree on and will take a long time to execute. In a perfect world, yes, we would all drive Hybrids. But realistically, about 27 baby steps stand between that and the gas guzzling van I just ditched. Plus these are all only temporary solutions to a greater problem, like the guy you know who hasn't showered for days so lathers himself in cologne: it doesn't work.

Now, admittedly, I don't know a lot about politics, or the economy, or the environment, all important factors in determining the price of gas. I'm probably not even qualified to be writing a blog about this. I do, however, know a little bit about day-to-day life, and the tedious minutiae that goes along with it.

Speaking of which, I got a fortune cookie the other day that told me this: "He who waits to do everything all at once, does nothing."

Me riding my bike a quarter mile to work every day isn't going to solve the world's oil crisis, but it's going to solve my oil crisis. And besides, to me life isn't about quick fixes. It's about everybody doing a bunch of little things that seem insignificant at first, but add up, and, in the end, create this great collective piece of art that we can all look back on later and be proud of having been a part in.

And when you think of all of the things we waste our money on now, gas to me still seems relatively cheap, if you live in a central location, like I do. I have friends who pay $8 to see new releases in the movie theater every single weekend, who shudder to drive 5 miles from Orem to Provo (at an average of 20 mpg, even at a record high $4 a gallon that's still only $2 for a round trip). I'll gladly take the trip and wait for the Redbox.

All of this having been said, I'm almost to the point where I'm ready for gas prices to REALLY skyrocket. And at this point, I almost wish they would. Let it ride, that's what I say. I know that I'd be more prepared than most people.

With more people forced to use public transportation, we'd for sure have more local bus routes, and I'll bet they'd run more efficiently than the one 811 route that you can catch maybe once an hour in Provo if you're lucky. All of my friends who got suckered into buying cheap houses in Eagle Mountain would be totally screwed, and I'd be relatively unphased in my cheap old downtown Provo housing.

A little walking never hurt anybody. I have friends who spend over $100 a year on gym memberships but drive to get there. That's 25 gallons of gas. That's about 500 miles. Meanwhile how many opportunities do this miss out on to get free exercise by walking somewhere?

You always hear everyone complaining how we live in such a cold, impersonal world, and how "text messaging is killing us all!" That may or may not be true, but if everyone walked to where they were going, or rode the bus, it would be a lot easier for us to get to know our neighbors. Maybe becoming a first world country with a third world culture is just what we need. Or maybe we just need to start living our lives entirely online. That'll teach those damned oil companies...